I am sure you have all heard the phrase “content is king” before, and whilst that’s right, there’s so much more to blogging than just writing blog posts. You can write the best blog post in the world, but if you don’t promote your blog posts in the right way, your content won’t get seen.
Promoting your blog post can be done through lots of different social media platforms like Facebook, Twitter, Instagram, and Pinterest. But there are other ways of promoting, like emailing people on your mailing list or even talking about it in person with friends and family members. You could get some business cards made, to help promote your blog whilst you’re out and about, to try and get your name out there.
Ways to Promote Your Blog on Social Media
Blogging is no longer just for hobbyists. These days, bloggers are taking on the role of marketing professionals to promote their business. To ensure that your blog and your blog posts are successful, you should be utilising social media to promote your content. Here are some ways to help promote your blog more, and on social media:
1) Link back to your blog from all social media profiles within your bio. It’ll take people directly to your website, and if brands are looking for bloggers to work with, they’ll be able to take a look at your site and the content you produce.
2) Schedule posts in advance. Blogging feels like you’re juggling a million things at once. You have to worry about content, photography, SEO, social media, Google and so many other things, and it can be overwhelming. By utilising schedule tools, you’ll be able to promote your posts and schedule them, so you can do it and forget about it.
3) Use hashtags. It’s always a good idea to research the hashtags which are relevant and popular for your niche. Try to always use up to 30 tags per post, and change them up each time, to try and get as much exposure as possible. Hash tags are very important when using Instagram, and it’ll help people stumble across your posts.
4) Post content types relevant to other people in the industry. You can try using LinkedIn to promote your content, and to help you make your ‘brand’, or you could try emailing the link to your post, to the brand or PR agency that represents the brand, to let them know about the post / coverage.
5) Respond to comments and feedback on social media. By replying to comments, it’ll improve your engagement and reach, so replying to comments might not directly promote your blog posts, but it’ll help your blog, and will encourage people to check out your blog’s link within your profile bio.
If you have built any connections with influencers in your niche, you can ask them if they would be willing to share one of your posts with their followers on social media sites or even mention it in their blog or YouTube videos, but make sure you don’t come across as being too pushy, as you’re asking a favour. There are so many ways in which you can promote your content on social media, and I hope these tips are helpful.